Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a extraordinarily preferred social media tool. Instagram was originally developed so as people could apply different filters to photographs that they taken on their smartphones one the market and would allow these phones easily upload and share these photos with friends (or account followers) utilizing the Instagram application. More recently video was introduced to Instagram it can certainly be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There to become more than 300 million Instagram users universal.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to organise so there are low barriers to your path.
It is a medium that allows for easy sharing of content 24×7.
What involving success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and the others tend to be able to use the tool to:
To increase awareness of their products and services.
To increase brand buzz.
To showcase their community and pro bono try to inspire and attract prospects to engage their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses due to its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to be posted and shared persons either wearing or by using these products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as company owners in the businesses are able to leverage the power of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they have achieved this through utilize of attractive photographs on the food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would be interested in or search for the purpose of.
Bloggers, social networking stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram records. This ‘influencer’ group translates to , there are many eyeballs there ready notice your goods. The audience has been designed for you. The engagement has already been formed and experiencing this through your product uploaded onto their Instagram feed or featured along with a blogger or popular buy instagram likes account holder will assist to increase your audience more speedily. Therefore taking time to identify key ‘influencers’ in your industry and in what way you can tap into this is very important.
Hashtags – What is he / she?
How can they be utilized to increase business exposure?
I suggest that if you are interested in getting onto Instagram you spend some time a lot poorer doing your Hashtag look into. Hashtags are tags a person can can add in a caption of a graphic that you upload. By utilizing a hashtag you have to have use the # symbol at the front side of the tag which usually add a keyword or several keywords without spaces after the hash representation. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Most likely already be familiar with hashtags though they are also popular on Twitter but if you are not take a look online to discover some involving how that you use them. The intent of the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.